The Lobster PIM GmbH develops software solutions for a successfull Product Information Management with integrated data management.
Lobster_pim is the ideal BackOffice for product data management.
Whether webshop, print or translation workflow: Lobster_pim makes your product information centrally available and together with Lobster_data provides data management and product information management in one architecture.
The main function of PIM systems are the centralization of data, the consistency of the data, the simplification of work and approval processes, improved handling of language versions and media-independent publishing in various publication channels.
Lobster_pim is easy to use and boasts a host of useful functions such as the ability to manage catalogs in several languages and content. Both for the print production and for webshop and eCatalogues content.
For integrators like us it is of course extremely important what kind of interfaces are available to connect third party systems to Lobster PIM – such as DAM, catalog production and web2print applications. With Lobster we were able to implement a few projects in which PIM and DAM were used together. The most important fact is here that both systems were able to play out their strengths and work perfectly together. The DAM system is reponsible for the entire image editorial part (import, management, maintenance) and of course for image delivery and conversion.
The PIM system on the other hand manages the structure and the actual product data as well as the output channels, normalizes incoming data and links them with media content from the DAM system.
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This is what Lobster_pim offers
- Data management with Lobster_data
- Extensive import and export functions
- Comfortable handling of product information
- Detailed rights management even down to attribute level
- Strong and versatile translation tool (countries, cultures, markets)
- intuitive user oriented GUI
- catalog planning and production
- template and rule based publishing
- variable license model (rent-buy-solution)
- SaaS solution or Inhouse
What can Lobster_pim do for you
Comprehensive and convenient handling of all product data through a central, neutral database. Benefit from a user-oriented GUI, in which all relevant data and perspectives are individually adjustable. Lobster_pim also provides extensive import and export capabilities, eg as XML, cvs, excel, mdb, ASCII, et.al.
Product and catalog managers can create custom catalog and product structures and thus have full control over how the end result looks like. Whether template- or rule based publishing – the user is at any time supported in their creative planning, for example, by displaying virtual pages to check the product content.
Especially with the advertising communication, it is important to hit the right language – and this can even be regionally different in one country. Lobster_pim has an extremely strong and flexible translation tool with the finest differentiation to cultures and markets.